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Checkout + COD risk, in one workspace

Make every checkout decision work harder.

Build a checkout that fits your store, offer smarter payment choices, and control COD risk, all from one platform.

Built for growing ecommerce brands

  • 7 payment gateways
  • 5 courier APIs
  • Meta + Google Ads analytics
Live onShopifyWooCommerce

Works with the tools you already use

ShopifyWooCommerceMetaGoogle AdsRazorpayCashfree PaymentsPayUPhonePePaytmDelhiveryDelhiveryShiprocketShiprocketNimbusPostNimbusPostWhatsApp

The problem

Where ecommerce orders quietly leak

Most stores lose money between 'Buy now' and 'Delivered', and the fixes are spread across too many tools.

Checkout friction

Long forms and slow pages lose customers who were ready to buy, especially on mobile.

COD uncertainty

Fake orders and refused parcels eat margin, but turning COD off loses real buyers too.

Disconnected tools

Offers in one app, OTP in another, courier data in a spreadsheet. Nothing talks to each other.

Weak visibility

Hard to see which payment option, offer or ad actually brought a profitable order.

The platform

More control from checkout to delivery

Configure checkout experiences, payment incentives, COD verification and order-risk rules without juggling disconnected tools.

Checkout Builder

A checkout that looks like your brand

One fast page from Buy Now or the cart, with your logo, colors and fonts.

  • Mobile-first, phone number first
  • Saved addresses behind OTP
  • Coupons, bank offers and free gifts
  • Prepaid, COD and partial COD

COD Protection

Keep COD for real buyers

Rules you set decide who sees COD, using order history and courier data.

  • OTP before COD orders
  • Block lists by phone, pincode, city or state
  • Courier delivery history (RTO Shield)
  • WhatsApp order confirmation

Analytics & Recovery

See what's working, win back carts

Orders, abandoned checkouts and ad spend in one dashboard for every store.

  • Abandoned checkout recovery on WhatsApp
  • Meta ads ROAS and cost per order
  • Courier performance: delivered vs RTO
  • Compare stores side by side

How it works

Live in an afternoon, in four steps

A guided setup in the dashboard walks you through each step. Our team can join you on a call.

growpefy.com/dashboard/stores/new

Connect your store

Shopify

Live

WooCommerce

Live

Custom site

Soon

yourstore.myshopify.com · or your WordPress site
Products and stock read live from your store

Use cases

Built around the way your store operates

From payment-method rules and promotional offers to courier signals and multi-store visibility, set up a workflow that fits your business.

New Shopify or WooCommerce store

Launch with a polished checkout, prepaid offers and OTP from day one, without stitching apps together.

High-COD store

Keep COD open for genuine buyers while OTP, block lists and courier history filter out repeat refusers.

Multi-store operator

Run several stores from one login with one view of orders, wallets and ad performance.

Growing D2C brand

Add backup gateways, recover abandoned checkouts and see cost per order as you scale ad spend.

Integrations

Connect what you already use

Your own payment gateways, the couriers you ship with, and the platforms you sell and advertise on. Status shown honestly.

Multi-gateway with automatic backup

Payments that keep going when a gateway doesn't.

Connect up to three payment gateways on your own merchant accounts and choose the order. If the primary can't start a payment, or a payment fails, checkout moves to the next gateway, so the customer still pays.

Razorpay
Cashfree Payments
PayU
PhonePe
Paytm
Easebuzz
CCAvenue

Money settles directly from your gateway to your bank. Growpefy never holds your customers' payments.

Example

  1. Gateway A Primary

    Couldn't start the payment

  2. Gateway B Backup 1

    Customer pays here

  3. Gateway C Backup 2

    Ready if B fails too

Same order, same amount. If a payment fails, the customer's "Try again" opens the next gateway.

Couriers

Live API tracking, or read from your store orders with no API

DelhiveryDelhiveryShiprocketShiprocketNimbusPostNimbusPostXpressbeesXpressbeesEkartEkart+ 15 more tracked from your store orders

Delivered and RTO rates per courier, shipment filters, and delivery history feeding RTO Shield.

Platforms & marketing

Where you sell and advertise

  • ShopifyStore platformLive
  • WooCommerceStore platformLive
  • MetaAds, Pixel & Conversions APILive
  • Google AdsAds & conversion uploadsLive
  • WhatsApp messages & recoveryLive
  • Custom websitesComing soon

Ads analytics

Know which ads actually bring orders.

MetaGoogle Ads
  • Both ad accounts, one view

    Spend, ROAS and cost per order from Meta and Google Ads next to your real checkout orders.

  • See which one works

    Growpefy compares cost per order and tells you whether Meta or Google is doing better.

  • Purchases sent back

    Orders go to Meta (Pixel + Conversions API) and Google Ads, including COD, so both optimise for buyers.

Meta vs Google · Last 30 days

Google is 22% cheaper per order

Meta 58% of spendGoogle 42% of spend

Meta
Spend
₹58,400
Orders
412
Cost / order
₹142
ROAS
3.4x
Google AdsBetter
Spend
₹42,300
Orders
382
Cost / order
₹111
ROAS
4.1x

Sample numbers for illustration.

Wallet & pricing

Know exactly what you pay, before you pay.

No monthly plan. Recharge a prepaid wallet and see the recharge amount, GST and total upfront. Fees come out only when orders are placed or messages are sent.

Order fee

of each order placed through the checkout (prepaid or COD)

1%

OTP verification

per OTP sent

₹1.00

WhatsApp order confirmation

per message

₹1.50

WhatsApp shipping updates

per message

₹1.00

WhatsApp promotional

per message

₹2.50

All prices exclude 18% GST. No setup fee, no monthly plan.

See plans and usage charges

Top up your wallet

GST invoice included
Recharge amount
₹5,000.00
GST (18%)
+ ₹900.00
Total payable
₹5,900.00
Added to your wallet₹5,000.00

The full recharge amount becomes wallet credit; GST is billed on top and shown on your tax invoice. Minimum recharge ₹2,000. See the refund policy.

Security & reliability

Built to be trusted with your orders

Your money, your gateway

Customers pay into your own gateway account. Settlements go straight to your bank.

Keys stay on the server

Gateway and courier keys are stored server-side and never sent to the browser.

Payments verified server-side

Every payment is confirmed with the gateway before an order is marked paid.

No duplicate orders

Each paid checkout creates exactly one order in your store, even if confirmations arrive twice.

Saved addresses behind OTP

Returning customers see their saved address only after verifying their mobile number.

People you can reach

Request a callback or raise a complaint from your dashboard and track every reply.

FAQs

Questions merchants ask us

Most stores go live in an afternoon: connect the store, add your payment gateway keys and set your COD and offer rules. On Shopify you add one script to your theme; on WooCommerce you install our plugin. Our team can help you through it on a call.

Shopify and WooCommerce are both live. On Shopify, Checkout and Buy Now open Growpefy; on WooCommerce, our plugin sends the Checkout page to Growpefy. Every order is created back in your store with items, discounts and stock. Custom-built websites are coming soon.

Yes. Connect Meta Ads and Google Ads to see spend, cost per order and ROAS next to your real checkout orders, and which platform is working better. Purchases are sent back to Meta (Conversions API) and Google Ads so both can optimise.

PayU, Razorpay, Cashfree Payments, PhonePe, Paytm, Easebuzz and CCAvenue, using your own merchant account so money settles straight to your bank. You can connect up to three and choose the order: if the primary can't take a payment, the next one is used.

There's no monthly plan or setup fee. You recharge a prepaid wallet and a small fee is deducted per order placed through the checkout. OTPs and WhatsApp messages are charged only when sent. The full rate card is on the pricing page.

You pay the recharge amount plus 18% GST, and the full recharge amount is added to your wallet. Every recharge comes with a GST tax invoice you can download from the dashboard.

Your checkout keeps taking orders. The wallet can go slightly below zero; past that limit, promotional messages pause and some dashboard tools lock until you recharge. You get low-balance alerts before that.

Yes, any time. There's no contract: remove the script from your theme and your store goes back to its old checkout. See the refund policy for unused wallet balance.

With rules you control: OTP before COD, a wait time between COD orders, block lists by number, pincode, city or state, WhatsApp order confirmation, and, when you connect your courier, each customer's delivery history to hide COD for repeat refusers.

Still have a question? Ask for a callback.

Ready to improve your checkout workflow?

Explore Growpefy and see how the tools fit your store. Set up takes an afternoon, and our team helps you go live.